To mark its 175th anniversary Testex has given itself a new website. Since its foundation as «Seidentrocknungsanstalt Zürich» in 1846, Testex has been one of the innovation leaders in the global textile industry. Renamed to Testex AG, Swiss Textile Testing Institute, in 1970, now the company has around 30 branches worldwide. Testex focuses on a holistic approach, offering its customers complete solutions in order to successfully take on the sustainability challenges that the fashion industry faces today.
On the new website potential customers can reach their contact person with just a few clicks. This enables Testex to generate leads more easily. Thanks to the connection between the website and the CRM system, Testex can serve existing customers more easily and personally, thus improving customer loyalty.