Swissmem: Textile machinery companies return ...

Textile machinery companies return to in-person customer contact

(Source: Swissmem )
(Source: Swissmem )

The recent ITMA Asia + CITME exhibition from June 12-16 in Shanghai/China was marked by a strong showing from members Swiss textile machinery association Swissmem, Zurich/Switzerland, in what was the sector’s first major face-to-face showcase since the Covid-19 pandemic restrictions.

With an attendance comprised of 99% Chinese visitors, the show still proved a satisfactory venture, the Swiss companies reported. There was real product innovation, and meaningful customer interest, prompting a genuine mood of optimism among exhibitors.

The Chinese market is viewed as “still very stable,” with potential for growth in the denim industry in the Guangdong region, although companies from there were unable to attend in Shanghai because of travel restrictions.

Although many companies had a virtual presence, the value of the face-to-face fair was highly recognized and seen as an important element of fairs for the future.

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