A sales promotion package that links Shima Seiki’s ApexFiz design software for the apparel industry with KDDI's XR (cross-reality) technology has been launched. With the ApexFiz, designs can be evaluated without making actual samples, minimizing resources spent on sample production as well as lead time, enabling environmentally friendly manufacturing.
Using an XR Mannequin that enables viewers to check product images from any angle in 360° on various devices, XR Mannequin for ApexFiz enables digital catalogues with 3D virtual sample image data of garments designed on ApexFiz design software, 360° VR showrooms, as well as digitally extended stores. It also realizes virtual proposals at exhibitions, showroom-style stores with no inventory, and user-friendly purchase experience on e-commerce sites, and more. It also allows users to reduce excess stock at stores and create new sales opportunities.
Eventually, by adding movement to models wearing virtual samples and rendering them on a cloud server, customers will be able to view high-resolution virtual fashion shows on their smartphones and other devices.
Visitors to 60th Anniversary event of Shima Seiki Mfg., Ltd., Wakayama/Japan, which opened on September 1, 2022, will be able to experience XR Mannequin for ApexFiz first-hand.
Until now, the apparel industry has been making actual product samples in each of the planning and design stages of production. This process not only takes an enormous amount of time and cost, but generates waste of raw materials including fabric that require disposal. At the retail stage, stores also needed to have various sizes and colors in stock to address a wide range of customer preferences, resulting in excess inventory.
Virtual samples created on ApexFiz and distributed with the XR Mannequin from telecommunications company KDDI Corp., Tokyo/Japan, can be viewed by customers from any angle in 360° degrees, 3-dimensionally. This way, the seller can communicate product information in AR at the store or in VR in a space created to match product concept, resulting in sales promotion. Links to e-commerce sites can also be attached to each product to navigate customers toward purchases.
Design data created on ApexFiz can be converted into data for Wholegarment knitting machine production, enabling on-demand production of orders for knitwear generated through use of XR Mannequin for ApexFiz, resulting in production with minimal wasted-resources and minimized stress on the environment.
Current and future scenarios using XR Mannequin for ApexFiz include digital catalogs, 360-degree VR showrooms, digitally extended stores, virtual display with smart glasses, product PR and retail enhancement using virtual humans, checking high-resolution virtual samples through cloud rendering, and virtual fashion shows.