Oeko-Tex: Investment in brand protection
Oeko-Tex

Investment in brand protection

(Source Oeko-Tex)
(Source Oeko-Tex)

The Sentryc software can track brand abuse and plagiarism on online marketplaces and social media platforms. With the aim of improving brand protection, Oeko-Tex cooperates with the brand protection company Sentryc GmbH, Berlin/Germany. In order to protect the quality of the Oeko-Tex brand and thereby ensure its credibility, the organization has been taking action against legal infringements with Sentryc's brand protection software since March 2021. Since the beginning of the collaboration, cases of misuse in the 4-digit range have been uncovered and resolved in this way.
At any time of the day or night, Sentryc continuously searches more than 120 international online marketplaces and all leading social networks. Based on machine learning, the software's search algorithm combines relevant keywords, detailed descriptions and images to find potential breaches.
For almost 30 years, Oeko-Tex Association, Zurich/Switzerland, has stood for transparency along the international supply chains of the textile and leather industries, as well as for consumer protection, ensuring greater product responsibility and trust for all stakeholders. Over 21,000 manufacturers, brands and retailers in more than 100 countries officially work with Oeko-Tex.

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