NFW: Partnership to expand access to faux lea...

Partnership to expand access to faux leather

(Source: NFW)
(Source: NFW)

The plastic-free, leather alternative Mirum by NFW has aroused a lot of interest in the luxury accessory market. Now, in partnership with Veshin, NFW has added a team of expert designers and craftspeople to expand access to Mirum and support brands looking to replace plastic-based alternatives for Mirum’s superior, plastic-free performance. The team at Veshin Factory, Guangzhou/China, brings decades of design expertise and craftsmanship to their work with Mirum, which will make it even easier for brands to quickly source, design, scale, and launch products using NFW’s plastic-free technologies.
Veshin has become a leader in conscious design and manufacture, specializing in using next-generation alternatives to traditional animal leather. Finding design, manufacturing, and sourcing teams committed to making environmental and social change is incredibly difficult. The partnership between Veshin and Natural Fiber Welding (NFW), Peoria, IL/USA, will allow brands unparalleled traceability from raw ingredients and through manufacturing.

MIRUM = registered trademark
»Together we are making room for complete circularity and creating access for brands who want to be more conscious and sustainable.«
Luke Haverhals, CEO, NFW

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