Lectra : Product information management solut...

Product information management solution

(Source: Lectra)
(Source: Lectra)

An interesting PIM (Product Information Management) solution which allows fashion players to maximize their online sales, with enhanced product data and extensive connectivity, is being launched by Lectra.
Connected PIM by Lectra SA, Paris/France, offers powerful functionalities not only to enrich and publish product data, but also to integrate it directly into the various sales channels. Thanks to a real-time connection to the product database, fashion brands and distributors can now update their product data simultaneously on all the e-commerce sites and marketplaces they use. The solution from Lectra also integrates sales and inventory data directly into product information management.
In fashion, increasing numbers of collections and products have a very short lifespan. It is essential to have the right product information at the right time to reach the right consumer. Therefore, to keep up with market changes, brands and retailers need to centralize their product data, use efficient publishing and ordering functions, and adapt this information to a wide variety of sales channels.
Connected PIM is a solution that optimizes the entire digital sales cycle with a single global tool by allowing direct data exchange between brands and sales channels.
The new solution is based on Lectra’s existing and proven technological solutions: Kubix Link – Product Information Management tool – and Neteven – marketplace integration platform designed to make multichannel distribution easier. Through a single interface, it offers a dynamic and real-time control of all sales channels worldwide.

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