Through the “Retail Innovation Lab”, Jeanologia is working together with the brands and retailers in a new in-store model focused on eco-efficiency, personalization, and digitalization. The innovation laboratory has been developed to transform physical stores into digital and sustainable experience centers for consumers.
For Jeanologia, Paterna/Spain, the 3 pillars for the future of retail are consumer experience, sustainability, and the omnichannel that connects the physical world with the digital. Consumers are at the center as participants in the sustainable finishing of their garments physically in front of them. Taking a product from the store, transforming, and customizing it with the customer present in the actual stores, at the same time creates a sustainable product.
Jeanologia has 2 success cases developed using its technology to bring to retail the experience of real-time personalization in front of the consumer, one in Miami, FL/USA, with Levi Strauss & Co., San Francisco, CA/USA. The other is the Bershka Denim Lab during the Milan Design Week, a project where Jeanologia installed a digital corner in the flagship store of Bershka BSK Espana, SA, Palafolls/Spain, on Corso Vittorio Emmanuele, Milan/Italy, transforming it into a digital denim customization laboratory.