Jeanologia: Homage to Levi’s 501 on its 150th...

Homage to Levi’s 501 on its 150th anniversary

(Source: Jeanologia)
(Source: Jeanologia)

Special congratulations have been extended by Jeanologia to Levi’s on the 150th anniversary of the 501 jeans. What initially began as clothing for miners and later for cowboys, soon became a revolution that crossed borders, generations and cultures to become one of the most influential garments in history.
»It is incredible what this iconic product can express just by being in your closet or by dyeing your legs indigo blue.«
Enrique Silla, President, Jeanologia

For 150 years, the 501 has been able to adapt to the passage of time, and has been present in every major cultural revolution as the most symbolic garment for over 4 generations: from hippies, to rockers or yuppies, up to the present day.
As part of the commemorative events for the 150th anniversary of the 501, Levi Strauss & Co. Corp., San Francisco, CA/USA, is holding a main event from May 18-27, 2023, at the San Francisco Armory, a space that shows the story of how the 501 is manufactured from scratch in an environmentally friendly way.
As a technological partner of Levi's, Jeanologia, Paterna/Spain, is participating in this event with its customization center where the public will have the opportunity to customize their 501s during the month of May using the company's technologies, seeing live and in-person how eco-sustainable production is achieved.

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