Hohenstein Institute : Investment in AI start...
Hohenstein Institute

Investment in AI start-up Sizekick

(Source: Hohenstein)
(Source: Hohenstein)

One way to achieve more sustainability in the apparel industry is to avoid unnecessary returns in e-commerce. The Hohenstein Institute, Bönnigheim/Germany, has now invested €1.3 million in the startup Sizekick, which was founded in summer 2022. This is to enable the growth of Sizekick and the product launch for 2023. The Smartkick technology will enable online shoppers to find the right clothing size in a few seconds using their smartphone.
The collaboration will enable accurate decisions on apparel size, improving online shopping experiences, reducing returns and preventing the associated CO2 emissions.
»Sizekick enables brands and retailers to help their online apparel customers make informed sizing decisions. This is an important step for the entire fashion industry in making online retail more sustainable.«
Dr. Stefan Mecheels, CEO of Hohenstein Institute
Sizekick GmbH, Munich/Germany, puts an end to unnecessary size-related returns in fashion online retail. The company uses artificial intelligence and computer vision technology to recommend the right clothing size to customers in partner web stores. With the help of the integrated Sizekick software and a smartphone, anyone can find the right size in a few seconds. Fashion and sports brands, but also multi-brand stores or marketplaces can integrate the "Sizekick Button" in their online store with minimal effort. The solution is offered as Software-as-a-Service (SaaS).

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