In addition to the in-person event at the ITMA Asia + CITME in June 2021 in Shanghai/China, Groz-Beckert KG, Albstadt/Germany, invited its visitors to a virtual booth. The company welcomed a total of almost 3,600 visitors during the trade fair – 2,300 of them in person and around 1,300 virtually.
In both cases, the product highlights were explored using 3D models and discussions were held. At the virtual booth, each visitor had their own avatar which they could use to move through the virtual world.
In Shanghai, most of the visitors came from China due to the pandemic. The ranking in the virtual environment puts India top in terms of visitor numbers, followed by Bangladesh, Germany and Turkey.