With its own corporate sound, the dfv media group, Frankfurt/Germany, presents an auditory translation of its brand identity for the first time. The central element is the sound logo. As an acoustic extension of the brand positioning, it makes audible what the dfv media group stands for as one of the largest specialist media publishing houses in Europe: serious journalism coupled with relevant and reliable B2B information on the basis of which readers and customers can make valid decisions for their professional future.