To recognize digital and innovative advances that lead to positive and sustainable changes in the textile and fashion industry, the Encouragement for Action award is given to companies to encourage those who continue to focus on these values. For the 2021 award, Coloreel AB, Jönköping/Sweden, has been nominated in the category of Fashion innovation.
The award encourages companies and individuals that use a new perspective or technology to connect the fashion industry with progressive development. The nominees are selected by an 8-person strong independent jury with representation from the Nordic textile and fashion industry.
The winners will be revealed at the Encouragement for Action talks on September 1, 2021.