Positive result despite pandemic

In financial year 2020/21 Bogner was able to more than double its EBIT to €7.3 million (2019/20: €3.0 million) and achieved a solid result, particularly in view of the pandemic-related crisis that the entire fashion industry and, above all, winter sports had to contend with. The manufacturer of apparel Willy Bogner GmbH & Co. KGaA, Munich/Germany, generated sales of €122.5 million, which, as expected, was down on the previous year (€163 million) but well above target.

In July 2020, Bogner unveiled a comprehensive performance program it had initiated even before the outbreak of the Covid-19 pandemic. The program is intended to reduce complexity and to become faster, more flexible, and more profitable in the long-term. As part of this program, Bogner had agreed a financing package with banks that gives the company financial stability and scope for future investments over a period of 3 years.