Despite the challenging geopolitical and global economic situation Bogner has continued its growth course in the financial year 2021/22 (reporting date March 31, 2022). The international lifestyle and luxury sports fashion company thereby recorded its most successful financial year since 2015.
At €166.3 million, sales were 36% up on the previous year and already above pre-Covid levels a year earlier than planned (2019/20: €163 million). With an EBITDA of €19.4 million, Willy Bogner GmbH & Co. KGaA, Munich/Germany, exceeded its own forecast. EBIT totaled €11 million.
The company achieved this result thanks to the very good growth of the 2 brands Bogner and Fire+Ice across all regions and channels. In wholesale alone, Bogner recorded strong growth of sales with almost 40% compared to the previous year. Digital also developed positively with high single-digit growth. Together, sales from digital and wholesale amounted to around 70% of the total sales of the financial year 2021/22.
The performance program initiated in July 2020 to drive profitability and sustainable global growth made an important contribution to Bogner’s positive business development. The program was completed successfully as planned after 2 years. As part of the program, the company has streamlined internal structures and therefore operates with lower costs and more flexibility today.
Bogner will move to new headquarters in autumn 2022.