Avery Dennison: Acquisition of TexTrace
Avery Dennison

Acquisition of TexTrace

(Source: Avery Dennison)
(Source: Avery Dennison)

Technology developer TexTrace, which specializes in custom-made woven and knitted RFID products which can be sewn onto or inserted into garments, has been acquired by Avery Dennison. TexTrace AG, Frick/Switzerland, was formerly a subsidiary of Jakob Müller Holding a leading Swiss OEM for the textile industry.
The acquisition includes ownership of TexTrace’s portfolio of intellectual property, and its employees that will continue to be based in Frick, enabling Avery Dennison Corp., Glendale, CA/USA, seize opportunities in non-apparel segments.
The innovative TexTrace technology provides the opportunity to fully integrate RFID into garments. Brand labels with built-in RFID are an all-in-one solution for product branding, brand and theft protection, product availability, consumer interaction and enhanced convenience, such as self-checkout. In future, it could offer unique supplier and materials information to enable the circular economy, providing the opportunity to gain insights into the true carbon footprint of the garment.

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