China is an economically important market that is increasingly becoming the focus of the apparel industry. At the beginning of May 2021, Avalution GmbH, Kaiserslautern/Germany, starts the Chinese size survey with its first location in Beijing at Leatech.
A total of 18,000 men, women and children in all relevant age groups and from 6 regions of the country will be measured within 1.5 years. The size survey will be organized according to the proven concept after which SizeGermany, SizeItaly and Size NorthAmerica were also carried out, and the results will be made available digitally in the iSize portal at the end of the project.
However, this only applies to customers who take part in the SizeWorld China size survey from now on. The offer is primarily aimed at the apparel and automotive industries. With the participation packages for the fashion sector there is the possibility to decide for single data packages (women, men or children) or to combine data packages. There is also the option to access raw data (3D scans or body measurements) or the results of the socio-demographic survey. The data is collected anonymously and meets the requirements of data protection.