Performance Days: Major topic “The Beauty of ...
Performance Days

Major topic “The Beauty of Function”

On May 8/9, 2019, the trade fair Performance Days will be held with approx. 300 exhibitors in Munich/Germany. Under the title “The Beauty of Function”, the beauty of functional fabrics will be the major topic of the coming fair. Functional fabrics and materials are not only suitable and necessary for sportswear: these fabrics are now so attractive, they are also giving a stylish “plus” to fashion design.

 The advantages of these fabrics can be appreciated almost anywhere; outdoors as well as in urban environments, for business clothing and for sportswear. The original DNA and the expertise for function come from the field of sports. However, the benefits are now available to an ever-expanding clothing market — even for fashion lines. Urban collections in the sport sector are currently the motor for the industry. Designs that are functional while at the same time beautiful in a fashion sense enjoy a particularly long life cycle and because they are worn as “favorites,” they also contribute to sustainability.
As usual, Performance Days will approach the focus topic from different angles, highlighting the possibilities for both brands and the industry as a whole. The expert talks during day 2 of the fair pick up different points of view around the theme.


Topics
Munich Germany

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