Effective August 1, 2021, Michael Lüthi, a member of the founding family, is the new CEO of the Sanitized Group. He takes over the position from Urs Stalder, who will join the administrative board after working for the company for over 30 years. Longtime CEO Urs Stalder consistently promoted the brand. Furthermore, he managed to internationalize the company, establish subsidiaries in the USA, China and India, and focused on innovative products.
Michael Lüthi has been working for the company since 2018 and is already a member of Sanitized’s management team and helped to shape the course of the company. Previously, he was COO at Senevita, Muri/Switzerland.
The additives developed by Sanitized ensure odor-free textiles, long-lasting hygiene function, protect the material of artificial surfaces, and prevent paints and coatings from degrading in quality due to impurities.