Effective October 1, 2021, Ivonne Seifert (photo) has taken over as head of marketing communications in Messe Frankfurt's Textiles & Textile Technologies division. She succeeds Thimo Schwenzfeier, who is leaving Messe Frankfurt Exhibition GmbH, Frankfurt/Germany, after more than 8 years to pursue a new direction professionally.
Ivonne Seifert will in future be responsible for communications for the leading international trade fairs Heimtextil, Techtextil and Texprocess, the fashion fairs Neonyt and Val:ue, as well as communications support for international brand management with around 60 events worldwide across the entire value chain of the textile and apparel industry.
Her responsibilities include communications surrounding the relaunch of the trade fairs in the textile sector and the establishment of Messe Frankfurt's fashion brands as part of Frankfurt Fashion Week. In addition, she will continue to expand Smart Data Driven Marketing for the textile trade fairs and further develop the communication of the global Texpertise Network.
Ivonne Seifert has been working for Messe Frankfurt for 10 years, performing various marketing tasks. She has extensive marketing know-how in both the B2B and B2C environments.
Bettina Bär will take over the post of Show Director of Neonyt and the new Val:ue trade fair format from Thimo Schwenzfeuer on October 15, 2021. She will be responsible for the strategic and conceptual orientation of the 2 trade fair formats as well as the implementation and further development of these events in terms of content and organization.