Coloreel : Torbjörn Bäck new CEO

Torbjörn Bäck new CEO

Torbjörn Bäck (Source: Coloreel)
Torbjörn Bäck (Source: Coloreel)

In alignment with Coloreels extensive and international growth strategies a new CEO has been appointed: Torbjörn Bäck comes to Coloreel AB, Jönköping/Sweden, with previous experience from various senior positions at companies such as Camfil BV, Ede/Netherlands, Nederman GmbH, Köngen/Germany and IBM.

The Board of Directors of Coloreel has appointed Bäck as CEO effective Aug 9, 2021. He succeeds Mattias Nordin who will transition to a new role within Coloreel as Senior Vice President Business Development.

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