Elin Wengström has taken on the role of VP Marketing at Coloreel. She joins the company with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, Stockholm/Sweden, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.
Wengström joined Coloreel as VP Marketing in mid-August 2022 and will be based in Stockholm.
Coloreel AB, Jönköping/Sweden, is known for a technology that modernizes digital embroidery. By digitalizing and streamlining an otherwise rather complicated process, the technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.