Expansion and new VP of Sales

Coloreel AB, Jönköping/Sweden, with its unique patented technology for digital dyeing of textile thread on-demand, is entering the next phase in the efforts to scale up the company globally. Sven Öquist has therefore been recruited as the new Vice President Sales.

Coloreel, a Swedish textile innovation brand, has developed a pioneering technology that enables high-quality digital dyeing of textile thread on-demand, creating sustainable and vivid fashion details. Coloreel began efforts to scale up the global presence last year, targeting a market valued over €2.4 billion.

At the beginning of 2021, it was clear that Robur Ny Teknik would invest €9.9 million to support Coloreel's market expansion and future growth. As a result, recruitment has been done to strengthen the sales organization with a new Vice President of Sales. Sven Öquist, who previously was responsible for driving the sales expansion at Polestar AB, Göteborg/Sweden, has recently taken on the role.