adidas: Footwear without dyeing

Footwear without dyeing

(Source: adidas)
(Source: adidas)

The new footwear collection of adidas helps to save water and energy. The upper of the No-Dye Collection is made entirely with the material’s natural colorway. This no dye technology works with a material’s natural color to cut out the water-intensive processes such as dyeing. By focusing on using the material in its natural form, less water and energy is used.

The naturally colored fabric does require a post-treatment step to achieve the same performance qualities, yet still achieves an average of 60 % savings on water and energy.

All models within this collection of adidas AG, Herzogenaurach/Germany, are also part of the standard to use materials to reduce plastic waste. The textile upper of the shoe ZX 8000 Golf is made with yarn containing a minimum of 50 % Parley Ocean Plastic as part of adidas’s mission to help “End Plastic Waste”. adidas has been collaborating with the environmental organization Parley for the Oceans, New York/USA, since 2015 and aims to produce 17 million pairs of shoes with recycled plastic waste collected from beaches and coastal regions, after producing more than 15 million pairs in 2020.

Your Newsletter for the Textile Industry

From the industry for the industry – sign up for your free newsletter now

To differentiate your newsletter registration from that of a bot, please additionally answer this question: