adidas: Footwear without dyeing
adidas

Footwear without dyeing

(Source: adidas)
(Source: adidas)

The new footwear collection of adidas helps to save water and energy. The upper of the No-Dye Collection is made entirely with the material’s natural colorway. This no dye technology works with a material’s natural color to cut out the water-intensive processes such as dyeing. By focusing on using the material in its natural form, less water and energy is used.

The naturally colored fabric does require a post-treatment step to achieve the same performance qualities, yet still achieves an average of 60 % savings on water and energy.

All models within this collection of adidas AG, Herzogenaurach/Germany, are also part of the standard to use materials to reduce plastic waste. The textile upper of the shoe ZX 8000 Golf is made with yarn containing a minimum of 50 % Parley Ocean Plastic as part of adidas’s mission to help “End Plastic Waste”. adidas has been collaborating with the environmental organization Parley for the Oceans, New York/USA, since 2015 and aims to produce 17 million pairs of shoes with recycled plastic waste collected from beaches and coastal regions, after producing more than 15 million pairs in 2020.

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