TenCate: New campaign for functional workwear

New campaign for functional workwear


Protective workwear is paramount in work environments with high-risk levels. TenCate Protective Fabrics, Nijverdal/Netherlands, has launched an innovative campaign within the textile industry: Made for Life.

The campaign aims to create the best protective fabrics for every aspect of life. The goal is to build a strong and trustful relationship with end users and business partners by engaging with them in a more direct manner. This will produce fabrics that employees truly like to wear, both in high and low risk environments.
By directly involving the entire value chain, TenCate are able to help end users create an innovative and improved safety culture. Coordinated action between the different value chain players is critical to make sure that employees can enjoy their new and improved protective clothing. The result is a good combination of comfort, corporate image, price/performance ratio and protection.

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