Privacy Policy

We take the matter of protecting the personal data of our users very seriously and strictly adhere to the relevant provisions of national and European data protection legislation. Furthermore, all collected data is protected to the very best of our ability by the technological and organizational measures put in place in our IT security and privacy policies.

This statement provides you with an overview of the measures designed to assure such protection, together with an outline of the type of data collected and the purposes for which this is used.

1. Name and contact details of data controller and contact details of data protection officer

Name and contact details of the data controller: Deutscher Fachverlag GmbH, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany

If you have any questions which have not been answered by reading this privacy policy or if you would like to have more detailed information about a specific topic, please contact us at any time via or send us a letter to the following address: Deutscher Fachverlag GmbH, Technische Fachmedien, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany).

You can contact our data protection officer as follows: Deutscher Fachverlag GmbH, Betriebliche Datenschutzbeauftragte, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany or by e-mail to

2. Automatic data processing on this website

When you visit our website, the information transferred to us by your browser is automatically stored in our server log files. This includes:

–    IP-address of the accessing computer,

–    time and date of the server request,

–    browser type/ -version, *

–    operating system used, *

–    referrer URL (the website previously visited). *

*We will store this data only if your browser transmits it to us.

The server log files can be used for security purposes on the one hand, e.g. to avoid overloading the servers, and on the other hand to ensure the utilization of the servers and their stability. The temporary storage of the IP address by the system is furthermore necessary to enable delivery of the website to your computer altogether. Our legitimate interest in data processing also lies in these purposes. The legal basis for the temporary storage of this data is Art. 6 para. 1 lit. f GDPR.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. Since the collection of data for the provision of the website and the storage of the data in log files are absolutely necessary for the operation of the website, you consequently have no possibility to object.

3. Establishing contact

When contacting us (e.g. by contact form, email, telephone or via social media), we process your information for the purpose of processing the contact request and its handling. 

If you have given us your consent for this, the legal basis for the processing of this data is Art. 6 para. 1 lit. a GDPR. Otherwise, the legal basis for the processing of this data is Art. 6 para. 1 lit. f GDPR, in particular in the event that the data is transmitted to us by you by sending an e-mail. Insofar as you wish to work towards the conclusion of a contract by contacting us, Art. 6 para. 1 lit. b GDPR represents an additional legal basis.

If we provide a contact form on our website, the data you enter in the input mask will be transmitted to us and stored, e.g. name and e-mail address. The data is used exclusively to respond to your inquiries. This is also our legitimate interest in processing your personal data. Unless explicitly stated in the contact form, the data will not be passed on to third parties. In addition, we record your IP address at the time of sending.

Your information may also be temporarily stored in a customer relationship management system ("CRM system") or comparable inquiry organization.

Subject to legal retention periods, the data will be deleted as soon as we have finally processed your inquiry.

4. Services requiring log-in

4.1 General information

If you would like to access the (personalized and/or paid) content features and services offered on the website, we may require further information from you in order to provide this service and for billing purposes, if necessary.  

Most notably, this shall include your name, your (valid) e-mail address, and further particulars (address, telephone number, etc.), which enables us, for example, to check that you are the owner of the e-mail address provided or that the owner thereof agrees to receive the relevant services, in order to be able to supply the desired services and, if applicable, in order to properly render accounts.

Entry of a valid e-mail address is required in order for us to prevent misuse of registration procedures - in the case of newsletters, for example. We therefore rely on the so-called "double opt-in" process, in which you, after entering your e-mail address on our websites, are sent a confirmation e-mail to act as authentication of your registration and in which you are required to verify your e-mail address by clicking a confirmation link. Additionally, you may, when signing up/logging in to our services, provide us with further information - going beyond that required for the rendering of the service (such as sector, occupational group, age, etc.) - on a voluntary basis by entering this in the appropriate fields or boxes.

The legal foundation for processing the data is Art. 6 para. 1 lit. a GDPR, provided you have given your consent. If the registration is required for contractual performance or for taking steps in the precontractual phase, the legal foundation for processing the data is Art. 6 para. 1 lit. b GDPR. 

Data processing is furthermore done based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR to efficiently handle and process your orders, process any inquiries, align services more closely to the needs of users, for product information and advertising purposes, and also for customer relations purposes.

The data is deleted as soon as it is no longer required for achieving the purpose for its collection. Statutory or contractual requirements for storage of contract partners' personal data may be in effect also after contract expires. In such case, there is no right to delete the data; limitations on data processing may be in effect.

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above.

4.2 Whitepaper

We provide whitepapers for download on this website. The provision of a whitepaper is associated with a high economic effort. Therefore, you can only obtain a whitepaper in return for providing various personal data in connection with an advertising consent. The specific types of data to be provided can be found in the registration form as well as the scope of the consent that you submit when downloading the corresponding whitepaper.

In this context we also process your data for advertising purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR, if you have given your consent. The provision of your data is not required by law or contract. Failure to provide it means that you will not be able to download the whitepaper.

We may also transfer your data to advertising partners for use for advertising purposes. Please refer to the scope of the declaration of consent that you provide when registering for the webinar to find out whether and to whom such a transfer takes place.

The data will be deleted by us as soon as it is no longer required to achieve the purpose of its processing, but at the latest after revocation of your consent, unless there is a legitimate interest in its continued storage.

5. Online store

We operate an online store (for subscriptions) on our website. In the course of an order process, we process your data for the purpose of providing contractual services, billing, delivery of products and customer service.

5.1 Order process

We offer you the possibility to place your order as a guest.

If you order as a guest, you will have to enter your data in full each time you place an order. When ordering our subscriptions via guest access, we mandatorily collect your first and last name, your valid e-mail address, your address and payment data, if applicable.  

5.2 Purpose of processing, storage period

This data is processed for the purpose of identifying you as our contractual partner and for processing your order. The data processing is carried out in response to your order and is necessary for the stated purposes in accordance with Art. 6 para. 1 lit. b GDPR for the fulfillment of the order and the pre-contractual measures.

The personal data collected by us for the order will be stored until the expiry of the legal warranty obligation and then automatically deleted, unless we are obliged to store it for a longer period of time according to Art. 6 para. 1 lit. c GDPR due to tax and commercial law retention and documentation obligations or you have consented to a storage beyond this according to Art. 6 para. 1 lit. a GDPR.

Furthermore, during the ordering process, you can voluntarily provide additional data (such as: company, telephone number, etc.) beyond that required for the provision of the order.

The data processing is also carried out on the basis of our legitimate economic interest pursuant to Art. 6 para.1 lit. f GDPR for the purpose of ensuring a smooth and easy processing of your order, the efficient handling of any requests, for the needs-based design of our offers, for product information and for customer care.

6. Tracking and analysis technologies

6.1 Cookies

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the computer system. If you call up a website, a cookie may be stored on your operating system. This cookie contains a characteristic string of characters that enables the browser to uniquely identify you when you return to the website.

We use cookies to make our website more user-friendly. These cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website.

The legal basis for the use of technically necessary cookies is Art. 6 para. 1 lit. b GDPR for purposes of contract performance, otherwise Art. 6 para. 1 lit. f GDPR. The purpose of the use in these cases is to simplify the use of websites for you. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change. This is our legitimate interest in the data processing.

By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in their full scope.

6.2 Purposes and legal basis of the data processing for the following tools 

We also use services on our website that enable an analysis of your surfing behavior. The legal basis for the processing of personal data by the services listed below is, if you have given us your consent, Art. 6 para. 1 lit. a GDPR. For some data processing, on the other hand, Art. 6 para. 1 lit. f GDPR is the legal basis. This serves the purpose of improving the quality of our website and its content. Through this, we learn how the website is used and can thus constantly optimize our offer. These purposes are also our legitimate interest in processing the personal data. Please refer to the cookie settings on the website for the specific legal basis for the respective data processing. The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected.

You can change your privacy settings or revoke your consent at any time by clicking on the "Cookie settings" link in the footer of the website.

6.3 Piwik PRO

We use the web analytics software PIWIK PRO Analytics Suite from Piwik PRO GmbH, Kurfürstendamm 21, 10719 Berlin ("Piwik PRO") on our website to analyze visitor flows and user behavior. Piwik PRO may use cookies, tags, IP addresses and so-called fingerprinting for this purpose. This may include the collection or processing of the following data:

  • IP address (anonymized)
  • user ID
  • Date and time of the request
  • Title or URL of the page visited
  • URL of the previously visited page
  • Screen resolution
  • time zone
  • files clicked and downloaded
  • links leading to external websites that were clicked on
  • page loading speed
  • user's geographic data (country, region, city, approximate latitude and longitude)
  • browser language
  • user agent of the browser used
  • randomly assigned unique visitor ID
  • Time of a user's first visit
  • Time of a user's previous visit
  • number of visits of a user

We use Piwik PRO to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. The information collected by the cookies about the use of our website is stored on servers of Piwik PRO or service providers commissioned by them in the EU. The IP address is anonymized immediately after processing and before it is stored.

Privacy policy:              
Opt-Out: You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

6.4 Google Doubleclick

At our website, we use the online marketing service 'Doubleclick' provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With this service, we can display ads in the Google advertising network, e.g. in the search results, in videos and at websites. These ads are displayed to you in real-time and are based on your potential interests. This enables us to more specifically present our ads in our online services. For this 'remarketing', Google will directly run a code and integrate invisible (re)marketing tags in the website directly when our website and others, at which the Google advertising network is installed, are visited.

(Re)marketing tags are invisible graphics or codes also called 'web beacons'. These are individual cookies stored in your device. They memorize which websites you visited, which contents interested you and which services you clicked. The cookie also registers technical information about your browser and operating system, referring websites, visiting period/time as well as other particulars of using our website.

Your IP address will also be registered. However, your IP address will be truncated within the European Union and the EEC. Only in exceptional cases will the entire IP address be first transferred to a Google server in the USA and truncated there. Google may also amalgamate the aforementioned information with similar information from other sources, so that personalized adverts may displayed to you when visiting other websites on the basis of your potential interests.

Your data will be pseudonymized in the Google advertising network. Personal data such as e-mail addresses, company names or telephone numbers will not be stored. However, if you have explicitly consented to Google processing your data without pseudonymization, Google will be able to unambiguously identify you. The data collected by Google on your use of this website will be transmitted to a Google server in the USA and will be stored there.

Data privacy policy:
Opt-Out:  You have several options available to exclude participation in this online marketing procedure, however please note that if you do this you may not be able to use the full functionality of this website: 
a) by deactivating the cookies for conversion tracking, by setting your browser to block cookies from the domain:
b) via the link
c) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome through the link,

6.5 Adition

At our website, we use the ADITION service provided by ADITION technologies AG, Oststrasse 55, 40211 Düsseldorf. ADITION technologies AG is associated to the virtual minds Gruppe (virtual minds Aktiengesellschaft, Ellen-Gottlieb-Strasse 16, 79106 Freiburg im Breisgau) and makes available to advertisement agencies and publishing companies a technology solution for automated data-based digital marketing across all channels from one central enterprise platform.

ADITION uses cookies to adjust and optimize the display of advertisement messages. This relates, for example, to maximum frequency of advertisement messages displayed to users and to preparation and refinement of reports on advertisement campaigns. The cookie is also used to place and display advertisement relevant to users. In singular cases, ADITION will use the cookie information for elicitation of statistical data.

By installing these cookies, ADITION will not collect data such as names, e-mail addresses or other personal particulars. All information is pseudonymized and contains technical data such as display frequency of advertisement messages, the used browser and the installed operating system. ADITION in all phases of data acquisition acts in strict adherence to German data-privacy legislature. All stored data is stored on servers based in Germany. Moreover, ADITION also meet all P3P requirements (Privacy Preferences Project).

You will find more information on data processing in the data privacy policy to be found at: ADITION Data Privacy Statement

Your Opt-Out-Option: please follow the link at Under 'III. 2. Right of objection' and then 'b) Advertising', you may place an Opt-Out-Cookie. Moreover, you may use the EDAA preference management to be found at the following link:

The following service is integrated and/or used jointly with ADITION at our website:

The Adex GmbH. ADEX is made available by The Adex GmbH, Torstrasse 19, 10119 Berlin and is used among other things as tool for verification, ad fraud detection & viewability. This is a tool for measurement of advertisement visibility, assuring brand safety as well as prevention of invalid traffic. You may object to acquisition and/or evaluation of your data by this tool at


We use session cookies by the collecting society VG WORT, Untere Weidenstrasse 5, 81543 Munich in order to measure the number of times texts have been clicked and to assess copy probability. Session cookies are small data units which a content provider stores in the user memory of visiting computers. A randomly generated individual identification number, known as a session ID, is stored within the session cookie. The cookie also contains details as to origin and length of storage. Session cookies cannot store any other data.

Measurements are conducted by Kantar GmbH, Landsberger Strasse 284, 80687 Munich according to the “Scalable Centralized Measurement System” (Skalierbares Zentrales Messverfahren, SZM). They help to assess the copy probability of individual texts in order to determine the correct legal remuneration of authors and publishers. Many of our pages therefore contain JavaScript calls via which we report the number of clicks to the collecting society VG WORT. In this way, we enable our authors to participate in the distributions of VG Wort, which ensure the statutory remuneration for the use of copyrighted works in accordance with Section 53 of the German Act of Copyright and Related Rights (§ 53 UrhG). Our website and mobile offers thus use the Scalable Centralized Measurement System (SZM) of Kantar GmbH in order to derive the statistical parameters needed to calculate the copy probability of texts. Anonymous measured values are collected in the process. The access count measurement uses alternatively a session cookie or a signature, which is created from various automatically transmitted information of your browser, to recognize computer systems.

When IP addresses are captured, they are automatically shortened by three digits and encrypted one-way via a state-of-the-art encryption process. This process was developed in strict compliance with data protection regulations. The sole aim of the procedure is to determine the copy probability of individual texts. You will not receive any advertising via the system.

The legal basis for the processing of personal data within the scope of the above services is Article 6 sec. 1 lit. f of the General Data Protection Regulation (GDPR). The sole purpose of the same is to calculate the royalties-relevant use of our websites so that VG Wort can pay distributions to the authors whose work appears on our webpages. These purposes also embody our legitimate interest in data processing.

Privacy Policy of VG Wort:
Privacy Policy of Kantar GmbH:
Opt-Out: You can prevent the storage of cookies on your computer by adjusting the settings of your browser software; in this case you may not be able to use all the functions on this website. In addition you can use the preference management system of the EDAA via the following link:

6.7 YouTube

Videos from the "YouTube" platform of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, are embedded on our website.

We use the "extended data protection mode" option provided by YouTube. When you call up a page that has an embedded YouTube video, a connection is established to the YouTube servers. This tells the YouTube server which of our pages you have visited. According to YouTube's information, in "extended data protection mode" your data - in particular device-specific information including the IP address - is only transmitted to the YouTube server in the USA if you actively click on the video.

If you are logged in to YouTube at the same time, this information will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.

Data privacy policy:

7. Links to social media

At our platform, we also provide you with the option to communicate our contents via social media. The following options are available:

  • Facebook
  • Twitter
  • XING
  • LinkedIn

The virtual buttons with the social media icons are merely links to these external social media websites. Data acquisition / transmission will be done only after you have clicked the pertinent link and have opened the website at issue and/or have registered with the service at issue. The exchange of data between us and the respective service provider is restricted to the extent required for function of this communication channel.

8. Rights of the data subject

As data subject, you have the following rights against us:

  • Right of access, Art. 15 GDPR
  • Right to rectification, Art. 16 GDPR
  • Right to erasure, Art. 17 GDPR
  • Right to restriction of processing, Art. 18 GDPR
  • Right to data portability, Art. 20 GDPR
  • Right to object, Art. 21 GDPR

If you have given us consent in accordance with art. 6 sec. 1 lit. a or art. 9 sec. 2 lit. a GDPR, you are entitled to revoke this at any time. However, such revocation will not have any effect on the lawfulness of the processing previously done on the basis of the consent up to the time of revocation.

In addition, you are also entitled to file complaints at the competent supervisory agency (Der Hessische Beauftragte für Datenschutz und Informationsfreiheit, Gustav-Stresemann-Ring 1, 65189 Wiesbaden).

In singular instances, the disclosure of personal data may be required owing to statutory requirements (for example under tax-related laws) or contractual agreement or may be required for conclusion of contract. In such case, you are obligated to make the personal data available, as in other case it might not be possible to conclude contracts.

9. Changes and reference to data protection policy

Changes to this data protection policy might be required due to changes and adaptations of the services made available, due to statutory and legal amendments and reforms, as well as possible subsequent closures of legal voids. You may open and print the current data protection policy from any website of this Internet service by clicking the Privacy Policy link.