The global nonwovens wipe market is forecast to consume 2.1 million tons or 41.6 billion m² of nonwovens, valued at US$29.0 billion in 2027. Whenever the return to a ‘new normal’ occurs, the global wipes market will revert to being driven by fundamental factors. While some segments will continue to slow in growth in response to global economic issues, others will flourish as consumers continue to disinfect and clean more than pre-pandemic.
The latest nonwovens report “The Future of Global Nonwoven Wipes to 2027” from Smithers, Akron, OH/USA, provides a market outlook for all nonwoven wipes with current, historic and forecast data (by value, volume, and tonnage).
The ongoing impact of Covid-19 and other market drivers are examined in detail, including raw materials supply and pricing; sustainability and plastics waste reduction; legislative developments; and performance requirements and developments.
The leading market trend is to make wipes more sustainable, responding to both consumer expectations and new regulatory requirements. For the latter the EU’s Single-use Plastic Directive is creating new labelling, consumer education, and obligations to pay for the disposal of consumer pre-wetted personal care and domestic wipes; industrial wipes are, for now, out of scope.
Despite concerns over sustainability and flushability, global demand for nonwoven consumer and industrial wipes will remain bullish over the next 5 years, according to the forecasts from Smithers.