Smithers: Growth potential for nonwovens in h...

Growth potential for nonwovens in hygiene market

(Source: Smithers)
(Source: Smithers)

Overall, a total of 631.2 billion hygiene products are projected to be sold across 2023, with a total value of US$107.6 billion.
Topsheets, backsheets, absorbent cores, and other hygiene components used in nappies/diapers, feminine hygiene goods and adult incontinence wear are presenting diversification opportunities for personal care companies and their suppliers in the nonwovens segment. At the same time the performance demands on these are increasingly rigorous.
The data in the latest report “The Future of Hygiene Components to 2027” from Smithers, Akron, OH/USA, is combined with industry leading expert insight to track the most important changes in this nonwovens market across the next 5 years. This is presented in over 150 data tables and figures, segmenting the market by component type, material input, hygiene product, geographic region, and leading national market.
The report shows that hygiene products will reach 783.4 billion products, and a value of $126.3 billion (at constant values), in 2027 – equivalent to a +6.4% compound annual growth rate (CAGR) for the 5-year period.
Within the 10 different component types analyzed, topsheets are the most important. These account for 46.3% of the contemporary market by value; followed by backsheets (22.3%), and films (16.8%). The growth outlook for backsheets through to 2027 is especially positive, and topsheet sales too will exceed the market average. The fastest growth will be in certain secondary components for hygiene goods, i.e. stretch ears, waistbands and leg gathers.
For material supply, nonwovens, film, and tissue elements for hygiene goods totaled 6.10 million tons in 2022, worth $18.0 billion. This represents a short-term peak, with sales value almost double the figure for 2020. This is attributable both to a post-pandemic surge in demand, and the impact of increased oil prices caused by the Russian invasion of Ukraine. While inflation is running at a high level, hygiene goods in established economies are highly resistant to any loss of consumer purchasing power. This means global demand will increase to reach 8.28 million tons in 2027; even as prices moderate downwards.
Use of nappies/diapers is increasing in developing economies. For components the main trend is towards thinner cores, including higher percentages of super-absorbent polymers. These are coming under scrutiny from an environmental perspective, generating new interest in biodegradable or easy-to-recycle diaper components.
Feminine hygiene goods still have limited use in some developing markets, with a distinct preference for liners and pads in many Asian countries. As these goods become more established, consumer demand is calling for thinner, more discrete designs.
The full report is now available.

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