Numerous international brands and retailers have joined the US Cotton Trust Protocol initiative, raising the number of members to well over 450 companies in less than a year. The system sets quantifiable and verifiable targets and measurements for more sustainable cotton production. The US Cotton Trust Protocol, Memphis, TN/USA, verifies data on sustainability practices of US cotton growers and provides members with access to aggregated annual data of critical metrics such as water use, greenhouse gas emissions, energy use, soil carbon, soil loss and efficient land use.
Levi Strauss & Co., San Francisco, CA/USA, together with its brands Levi's, Dockers, Denizen by Levi's and Signature by Levi Strauss & Co. joined the Protocol on July 7, 2021, following international retailer Tesco, Welwyn City/UK, which joined on June 29, 2021. Gildan Activewear Inc., Montreal/Canada, together with its portfolio of company-owned brands, already became a member on June 23, 2021.
In this way, companies are able to increase supply chain transparency while providing additional assurance that cotton sourced from the USA is grown sustainably and with low environmental and social risks.