To get a closer look at the selected technologies of the Lycra brand, the special lounge at MarediModa on November 8-9, 2022 in Cannes/France, will provide stimulating content and events.
The Lycra Company, Wilmington, DE/USA, a leader in the development of innovative fibers and technological solutions for the textile and apparel industry, and historic official partner of MarediModa return with an even wider offering for the swimwear world.
In the special lounge at MarediModa, guests will also be invited to preview a new special project illustrating how the elastic fiber Lycra meets different demands in stretch and recovery, alongside durability and quality in swimwear. 3 key innovations include: Lycra Adaptiv
fiber, a stretch fiber with a unique chemistry designed to proactively adapt its properties; Lycra FitSense
technology and Lycra Xtra Life
fiber with additional functional benefits including a stay-in-place fit and lightweight, targeted support.
The Lycra Company has conducted wear tests with athletes across different water sports disciplines. The 6 athletes wore garments with Lycra fiber for a total of 75 hours and were asked about the quality of the garments’ performance using the following benchmarks: resistance, stretch, adaptability, quality of fit, shape and durability.
The technologies and fibers in the wear tests were Lycra Adaptiv fiber for paddle surfing in sea water, Lycra Xtra Life fiber for competitive swimming and Lycra T400 fiber for water polo in chlorinated pool water. The tests were conducted in collaboration with the Spanish brand Odeclas, specialist in high quality swimwear designed for demanding athletes, and Sponsify, a sports marketing agency based in Barcelona/Spain.
Lycra, T400 = registered trademarks
FitSense, Xtra Life = trademarks