A digital innovation, collaboration, and trends & technologies platform has been announced by Südwolle Group. This forum, entitled Südwebs Innovation Hub, has been developed to inspire customers with ready-made garments and was launched on February 17, 2022.
Südwolle Group, Nuremberg/Germany, is targeting designers, purchase managers, and production managers who are working for brands, product developers or garment manufacturers, weavers, or knitters. The aim is not to become an online retailer of garments but to demonstrate diverse capabilities and innovations through ready finished products.
The first innovation promoted on the platform is a Merino sports garment for men and women knitted with the company’s Omega Twist (OTW) – a new spinning technology that improves strength, elongation, pilling and abrasion resistance in worsted wool yarns. The women’s shirt is constructed with OTW Gooseberry Nm 120/2 yarn, composed of 55% Coolmax EcoMade and 45% merino wool. The Men’s thermal jacket is made from OTW Bayview Nm 144/2 – a yarn consisting of 100% biodegradable merino wool.
»Südwolle Group has designed a digital platform where B2B clients can buy stylish garments and accessories that are constructed with the company’s innovative yarns. The platform will regularly present key innovations with storytelling, detailed explanation of the benefits for the user and the possibility to experience our products in real conditions. «
Stéphane Thouvay, Managing Director, Product Management & Innovation, Südwolle Group