Lenzing: Partnership to fight counterfeits
Lenzing

Partnership to fight counterfeits

(Source: Lenzing)
(Source: Lenzing)

Lenzing has announced a partnership with Red Points, a global leader in online IP infringement detection and removal, to strengthen its existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands Tencel, Lenzing, Ecovero, as well as nonwovens brand Veocel continue to generate widespread demand from industry partners and customers, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.
Red Points, New York, NY/USA, provides a technology solution to help Lenzing AG, Lenzing/Austria, to monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using artificial intelligence (AI) to automatically detect intellectual property infringements of Lenzing trademarks with high accuracy and efficiency.
Brand protection is just one ongoing proactive measure of Lenzing, aimed at enhancing transparency in the supply chain and protecting the interest of its partners by ensuring they are purchasing genuine Lenzing fibers. In 2018, the company launched the E-Branding Service which allows its customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwovens sectors by facilitating traceability.

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