Eastman: Sustainable staple fiber for casual ...

Sustainable staple fiber for casual wear, loungewear

Source: Eastman
Source: Eastman

Sourced from 60% wood pulp and 40% recycled waste plastics, Naia Renew cellulosic staple fiber can be produced at scale to deliver sustainability without compromise to the fashion world. The fiber was launched by Eastman Chemical Co., Kingsport, TN/USA, in the growing women’s casual wear and loungewear market in response to consumer demand for comfortable, sustainable clothing.

Naia Renew staple fiber has inherent softness, is quick drying and reduces garment pilling. It blends well with other eco-friendly materials such as lyocell, modal and recycled polyester to produce sustainable fabrics and garments that are ideal for everyday comfort wear.

Fully circular, the fiber is produced with a low carbon footprint in a closed-loop process where solvents are safely recycled back into the system for reuse. It is produced from wood pulp sourced from certified forests, and the recycled plastics feedstock is generated using Eastman's patented carbon renewal technology (CRT). CRT is an integrated molecular recycling technology that breaks down waste plastics, such as post-consumer carpet fiber and plastic packaging materials, into basic molecular building blocks for the manufacture of new products including fibers.

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