(Source: Asahi Kasei)
This year Asahi Kasei celebrates 90 years of the fiber brand Bemberg. Since 1931, it proves to be a circular economy-oriented ingredient driven by innovation, responsibility together with design. The regenerated cellulose fiber Bemberg by Asahi Kasei Corp., Osaka/Japan, is made from the smart tech transformation of cotton linters - short downy fiber enfolding cotton seeds. It is pre-consumer materials obtained from manufacturing process of cotton oil that are converted through a traceable and transparent closed loop process, taking place in Nobeoka/Japan, the only plant producing Bemberg at worldwide level. So, the Bemberg DNA is based on a circular economy approach.
In celebrating the 90th anniversary of its Bemberg business, Asahi Kasei is looking ahead to the future by advancing efforts to improve the environment and provide solutions for society. The company is doing so by implementing measures toward carbon neutrality by 2050, strengthening the traceability of raw materials, and developing technology to reduce the environmental burden across the entire supply chain.
The 90th anniversary signs also another important moment for the company. Koji Hamada is appointed as new CEO of Asahi Kasei Fibers Italia. He has a strong connection to the Italian market having already spent more than 5 years in the Gallarate’s headquarter working in close contact with all partner of the territory.