In 2021, for the first time, more than 60% of all products from the sporting goods producer adidas AG, Herzogenaurach/Germany, will be made with sustainable materials. This means, for example, that they will be made with recycled polyester (rPET) or consist of sustainable cotton.
With that, adidas moves closer toward its objective to end plastic waste. From 2024 onward, adidas will shift to using only rPET. Since 2018, the company has been exclusively using sustainable cotton. adidas has been collaborating with the environmental organization Parley for the Oceans, New York/USA, since 2015. Now the company aims to produce 17 million pairs of shoes with recycled plastic waste collected from beaches and coastal regions, after producing more than 15 million pairs in 2020. In addition to the Parley products, adidas is increasing the amount of recycled materials used in its overall product range. The share of rPET has reached over 60%. The ‘Primeblue’ and ‘Primegreen’ labels mark products made with recycled materials. While offering full functionality and durability in sports, they avoid waste and preserve natural resources. The Ultraboost DNA Loop, which was raffled off to interested consumers in October 2020 for the first time, is made from one single material from sole to laces and is welded without glue. Once the shoe reaches the end of its life cycle, it can be shredded to pieces and reused. Furthermore, in cooperation with partners, the company is developing plant-based leather and recycled cotton. The aim is to achieve global climate neutrality by 2050 and in its entire supply chain. Company-owned photovoltaic systems with a current installed capacity of 1.4 megawatts generate green electricity, and adidas has reduced its overall carbon footprint at its company sites by more than 50% compared to 2015.