Birla Cellulose, the pulp and fiber business of the Aditya Birla Group, Mumbai/India, has again emerged number 1 globally in Canopy’s Hot Button Report 2020. Canopy’s “Hot Button Ranking and Report”, an annual publication of the non-profit-organization Canopy Planet Society, Vancouver/Canada, is the primary fiber sourcing analysis tool for the apparel sector.
The report evaluates global cellulosic producers and ranks them based on their commitment to eliminate the use of ancient and endangered forests in viscose and other cellulosic fibers, giving preference to textiles made from innovative fibers. Along with the top ranking, Birla Cellulose has been accorded a “dark green shirt” ranking, a first in the Hot Button Report 2020. A deeper shade of green ranking affirms better performance of the company in its implementation of its CanopyStyle commitments, with progress on next generation fiber solutions and the advancement of conservation in a critical landscape. The Aditya Birla Group has invested substantially in conservation solutions at the threshold of 70% at identified forests, while maintaining socio economic values in the sourcing area. The report recognizes that Aditya Birla is a key stakeholder poised to use their influence to create socioeconomic and ecological certainty.